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Retail used to be so easy½

Back in the old days, if there was something you needed, you'd go to the cave next door or venture out into the great savannah. Now a days it's a bit more complicated. However, according to the late great theorist Marshall McLuhan, there are a few ways we can penetrate the complexity of new things in our lives by examining them using his "Tetrad of Media Effects." http://en.wikipedia.org/wiki/Tetrad_of_media_effects In…

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