Before you know it, summer will be upon us. For those of you in the outdoor powersports rental business, that means it’s go-time! Many vendors rely on rental software to prepare for the season, as it allows them to optimize sales and efficiency.
The summer season is short in many regions, so you’ve got to make the most of it. Being prepared is the key, no matter what type of powersports equipment you rent:
- Fishing boats
- Ski boats
- Jet skis
- Road bikes
- Dirt bikes, quads and side-by-sides
Prepare Your Fleet
Whether you’re renting quads to weekend warriors, or pontoon boats to fishing fanatic, you want to make sure your fleet is ready before the season starts. Rental software lets you track the action in your repair shop to ensure work is being done properly and efficiently.
You can use it to assign a specific technician to a service job. That way, you can monitor:
- Time spent on the job
- Parts used for the job
- History of that equipment
The latter point can be particularly useful because if you have a technician who is familiar with a particular piece of equipment, they’ll be better equipped to work on it in the future.
For more on this, read: What Makes Business Management Software the Right Fix for Repair Shops?
Reach out to Your Customers
Keeping your business fresh in customers’ minds is a challenge when you operate in a seasonal industry like power sports rentals. This is where a timely email marketing blast can do wonders. As the season approaches, you can send targeted marketing campaigns to:
- Remind customers about your business
- Offer promotional incentives
- Highlight new products and services
This is a cost-effective way to earn repeat business, and you can customize your email marketing based on previous sales history.
Weekends and holidays are prime opportunities for summer bookings. With a comprehensive rental software system, you’ll capitalize on these peak periods by ensuring:
- There’s enough inventory to meet demand
- You don’t double-book equipment
- You track overdue equipment
Furthermore, if you find that you consistently have to re-rent equipment, your software will help you analyze whether it’s worth buying outright.
Anticipate Customer Needs
In addition to renting power sports equipment, your customers are going to want accessories, such as:
- Food and drinks
- Safety equipment
- Other equipment
Your powersports software should have an integrated point of sale software module that allows for easy sales transactions at the checkout counter.
Hint: it will save time and frustration if your retail POS system can handle rentals and retail sales on the same invoice.
For rental software that lets you squeeze maximum profitability from a seasonal operation, talk to a Windward Software representative about our fully integrated System Five business management system.