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Play 9 Ball with your Prices and Win 24% More

In our business experience we have seen many different pricing models.  Walk into any retail store and you may see prices ending in 95, 97 and of course the beloved 99.  We've all heard of the reasons for making the price look lower, but does it really work? Are people really going to be effected by a $9.99 price point versus paying $10?  As it turns out, this tactic does indeed work, and has been…

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