Windward Insider Blog

The computer in the back office is still working. That's the problem.

Every independent retailer has one: the PC that runs fine, the card reader that's been on the counter for years, the software version that nobody has gotten around to updating. If it isn't broken, why fix it?

Because today, "working" and "safe" are no longer the same thing. Artificial intelligence has...

Small mix-ups at the counter of your rental business either cost you money or start an argument with the customer. Mistakes like different employees giving different quotes for the same job, someone forgetting the weekend rate starts at 4 p.m. on Friday instead of noon, or nobody being able to check when a customer says they paid less for a piece of equipment last year.